By Amy, on May 18th, 2012
The women’s retail clothing company, Chico’s FAS launched a goodwill campaign to raise funds for the Children’s Miracle Network Hospitals during this month, titled “May is for Miracles.” The campaign utilizes multiple sites and social media platforms but its Facebook application has created the most buzz. Users are able to send sick children a get well card via the “Send a Smile” app. The user is able to select which one of the 170 Children’s Miracle Network Hospital locations they want to send it to and then the card is printed and mailed to a child at that hospital. For every card sent via the Facebook app, Chico’s will donate $1, up to $50,000 for the month. The cause will be pushed to the very engaged Facebook fans of the company’s various brands and will also be seen on Twitter and Pinterest. The actual clothing stores are taking donations as well as selling bracelets where proceeds will go toward the Children’s Miracle Network Hospitals.
By Amy, on May 16th, 2012
Honda is making its Pinterest debut by offering a few lucky and frequent “pinners” $500 to take a break from pinning and other social media and get out to do something in real life. This is tied to their “Leap Day” campaign for the Honda CR-V which encourages customers to make a list of things they want to do, a short-term bucket list, and take off in the CR-V to do them. Honda arranged for the top five Pinterest users to take a Pintermission — twenty-four hours where they are able to live the fantasies they pin about.
By Amy, on May 14th, 2012
Terra, a Mexican internet provider, is giving access to free Wi-Fi to responsible dog owners who clean up after their dogs. With the help of DDB Mexico, the company will be piloting this idea in ten parks in Mexico City. When people discard their bags of dog poop into a special bin, the weight is calculated and everyone in the park is given free minutes of Wi-Fi from Terra. The greater the weight, the more minutes are added and everyone in the park can enjoy a clean environment.
See the whole article and their promotional video here: http://mashable.com/2012/04/24/poo-wi-fi/
By Amy, on May 11th, 2012
MINI Cooper, with the help of Japonlar, a Turkey-based marketing agency, recently did a guerilla marketing campaign. The agency covered cars parked on the street with covers with the image of a MINI Cooper on it.
By Amy, on May 9th, 2012
Marketing Network is pleased to announce the judging panel for this years’ Marketing Network Marketing Student of the Year Award programme:
- Ms. Martine Prior – Country Manager, Cool Milk Ireland
- Mr. Maurice Cullen – Chief Marketing Officer, Zurich Ireland
- Mr. Kieran Rumley – Executive Director, Love Irish Food
- Mr. Bobby Kerr – Chairman of Insomnia
The competition is open to all third level marketing students in Ireland and the closing date for entries is end of May. Entry details can be found at www.marketingnetwork.ie. Finalists will present their winning ideas to the judges in September. The final winner will be announced at an awards luncheon hosted by Marketing Network. The winner will be awarded a perpetual trophy and a three month paid internship at the agency.
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