Pinterest, a social networking and virtual pin board site, has continually grown in popularity throughout the past year. While it is a great way for brands to subtly market their products, they may still have difficulty finding a way to market to a male-dominated audience. According to Experian Marketing Services, 58% of . . . → Read More: Pinterest’s Male-Oriented Rival
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Lately, there has been a lot of buzz about online advertisements due to Google’s algorithmic change, but what exactly do people want from these ads? Poll Position ventured out to find the appropriate amount of time for an online video advertisement through a telephone survey of 1,179 American adults. The organisation found that . . . → Read More: How long should ads really be?
Another nice social media campaign from MINI. The company has placed a MINI Countryman on a 15% downgraded slope held only by a thick rope with a large Bunsen burner placed directly under the rope. Once fans “like” the Facebook page they can watch the live installation and remotely ignite the flame from . . . → Read More: MINI’s Fan the Flame Campaign As predicted, smartphones and their apps continue to dominate. Proper Mobile recently conducted a survey and found that in-store consumers are 33% more likely to purchase from another retailer when using their smartphones to compare prices. These price-comparison apps are simple and practical as shown through 25.6% of survey participants who purchased . . . → Read More: Smartphones Still on the Rise We continue to see lots of creative uses of QR codes and they’re a great way to marry mobile marketing strategy with offline events and media. Heineken Poland recently used a QR code at the Open’er Music Festival. Festival go-ers got to create their own QR code (they called it a “U-code”) as a . . . → Read More: Heineken helps break the ice |
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