We continue to see lots of creative uses of QR codes and they’re a great way to marry mobile marketing strategy with offline events and media. Heineken Poland recently used a QR code at the Open’er Music Festival. Festival go-ers got to create their own QR code (they called it a “U-code”) as a means to break the ice. Something to consider for your next social or networking event?
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Heineken helps break the ice2 comments to Heineken helps break the ice |
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Great idea! Where did the QR codes direct? Was it to a Heineken micro-site or somewhere chosen by the individual wearing the codes, like a personal social network page?
Not 100% positive but I think they directed to the FB page of the consumer.