Lately, there has been a lot of buzz about online advertisements due to Google’s algorithmic change, but what exactly do people want from these ads? Poll Position ventured out to find the appropriate amount of time for an online video advertisement through a telephone survey of 1,179 American adults. The organisation found that 54% of people view 15 seconds as acceptable, while only 12% find 30 seconds to be an acceptable amount of time for an online video ad.
