Smartphones Still on the Rise

As predicted, smartphones and their apps continue to dominate. Proper Mobile recently conducted a survey and found that in-store consumers are 33% more likely to purchase from another retailer when using their smartphones to compare prices. These price-comparison apps are simple and practical as shown through 25.6% of survey participants who purchased the item directly on their phone after comparing prices. So next time you’re out at the store don’t forget to take a few seconds and compare the product!