The popular Brazilian soft drink brand, Guarana Antarctica, ran a Carnaval campaign this year in order to engage Facebook users. The purpose of thie campaign was to transport three lucky winners from Sao Paolo to Salvadorfor V.I.P. treatment at the festival. However, in order to successfully travel the entire way to Salvadorthe winners relied . . . → Read More: Facebook Fuel
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New Delhi bar/restaurant, Turquoise Cottage, wanted to encourage patrons to have a fun, exciting and responsible night. They created the Buddy Stamp – a replacement of the typical bar stamp that patrons receive upon entering a bar with a QR code. When the QR code was scanned from 8pm – 10pm, patrons received bar offers and discounts . . . → Read More: QR Code Promotes a Responsible Night Out According to a study carried out by Millennial Branding, Generation-Y finds it more acceptable to use Facebook to attend to both their workplace and private matters. Of the four million Generation-Y Facebook users surveyed, 64% of them do not list their employer, but still choose to be ‘friends’ with an average of 16 co-workers. . . . → Read More: Facebook is the place Gen-Y connects with co-workers It seems that sports fans truly love their social media. Check out this infographic from GMR Marketing!
Lacta chocolate bars have entered into the futuristic world of augmented reality. The people of Greece are able to send messages to their friends by “writing” on a chocolate bar; the only catch is that both the sender and recipient must have a smart phone and Facebook page. By downloading the free Lacta mobile application, . . . → Read More: Chocolate Augmented Reality |
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