Chico’s “Send a Smile”

The women’s retail clothing company, Chico’s FAS launched a goodwill campaign to raise funds for the Children’s Miracle Network Hospitals during this month, titled “May is for Miracles.” The campaign utilizes multiple sites and social media platforms but its Facebook application has created the most buzz. Users are able to send sick children a get well card via the “Send a Smile” app. The user is able to select which one of the 170 Children’s Miracle Network Hospital locations they want to send it to and then the card is printed and mailed to a child at that hospital. For every card sent via the Facebook app, Chico’s will donate $1, up to $50,000 for the month. The cause will be pushed to the very engaged Facebook fans of the company’s various brands and will also be seen on Twitter and Pinterest. The actual clothing stores are  taking donations as well as selling bracelets where proceeds will go toward the Children’s Miracle Network Hospitals.