Honda is making its Pinterest debut by offering a few lucky and frequent “pinners” $500 to take a break from pinning and other social media and get out to do something in real life. This is tied to their “Leap Day” campaign for the Honda CR-V which encourages customers to make a list of things they want to do, a short-term bucket list, and take off in the CR-V to do them. Honda arranged for the top five Pinterest users to take a Pintermission — twenty-four hours where they are able to live the fantasies they pin about.
Terra, a Mexican internet provider, is giving access to free Wi-Fi to responsible dog owners who clean up after their dogs. With the help of DDB Mexico, the company will be piloting this idea in ten parks in Mexico City. When people discard their bags of dog poop into a special bin, the weight is calculated and everyone in the park is given free minutes of Wi-Fi from Terra. The greater the weight, the more minutes are added and everyone in the park can enjoy a clean environment.
MINI Cooper, with the help of Japonlar, a Turkey-based marketing agency, recently did a guerilla marketing campaign. The agency covered cars parked on the street with covers with the image of a MINI Cooper on it.
During Breast Cancer Awareness Month, on October 30th, 2011, all radio stations in Israel broadcasted through only one speaker. This was in an attempt to raise awareness of how it felt to lose one side. This one radio event caused the number of help-line calls to increase by 98% and mammography testing increased by 24%.
In an attempt to raise awareness and funding for children in war zones, Amnesty International, a human rights organization, has teamed up with EA Games. An update will become available to players of ‘Battlefield 3,’ a realistic war video game, on International Children’s Day, November 20th, 2012. During a round of battle, players will be sent in without weapons and armour. When the player is killed, they will be asked to make a donation. Players who make donations will be granted access to the ‘Amnesty Peace Mission’ for one day.
