Heineken is reaching out to the UEFA Champion League fans outside of Europe, particularly in the United States, through its ‘Keep it Legendary’ website. The website has two main features: Fever Keeper and Venue Locator. Fever Keeper keeps track of all the information relating to the games while the Venue Locator allows users to find bars and events where the games can be viewed as if they were airing live.
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McDonald’s has released a new ad campaign in the United Kingdom featuring the new ‘Mascotathon’ happy meal. The meals and commercials are meant to encourage kids to become more active and get into the spirit of the Olympic and Paralympic games. The happy meals will include activity toys that will help encourage kids to move around and play. The toys count the number of activities the children perform (such as hops or skips) and allow them to collect ‘rainbow power.’ McDonald’s wants children around the UK to help the Games mascots, Wenlock and Mandeville, raise enough ‘rainbow power’ to get them to the Olympic opening ceremonies on time. Studies show that if kids are engaged in physical activity at a young age, they are more likely to continue throughout their childhood and into adult life. McDonald’s is attempting to use the Olympic and Paralympic games to get children and their futures to become more active. Majestic Athletic sells sports team paraphernalia for United States athletic teams. They have recently released a new campaign named, ‘Wear Your Hero’ to promote their sports jerseys. The commercial features sports fans carrying their favourite players on their backs. Majestic Athletics is the way to wear your hero any time, any place.
The shoe and sports apparel brand, New Balance, recently opened a new store in Boston, Massachusetts. Here the company, with the help of their ad agency, Almighty, introduced a new interactive feature named ‘The Line Up’ by New Balance which allows customers to view video and content on in-store screens about the particular shoe they removed from the wall display by using embedded RFID tags. The store is also working on ‘The Altar’ which will allow customers to place items on a table (a Microsoft Surface table) and see information about the product. These in-store displays along with RFID-enabled coupons will certainly enhance the shopping experience. With this past Sunday marking the 42nd anniversary of Earth Day, U.S.-based beverage brand, Honest Tea, wants to encourage environmentalism by having Facebook users recycle their favourite posts. When visiting the brand’s Facebook page, users are encouraged to visit a microsite which allows them to use a Facebook application called “Status Recycler by Honest Tea” as part of “The Great Recycle” initiative. By giving the app permission, users are able to choose a past Facebook update which is then posted to their timeline with the inclusion of the Honest Tea brand. The users then receive a message thanking them and offering them 10 points toward green products and merchandise from Recycle Bank, an environmentalism-focused loyalty platform. Consumers must join the platform to redeem the points. The use of the Facebook application is a great way for Honest Tea to advertise their brand while encouraging a more sustainable and environmentally-friendly lifestyle. |
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