By Amy, on May 16th, 2012
Honda is making its Pinterest debut by offering a few lucky and frequent “pinners” $500 to take a break from pinning and other social media and get out to do something in real life. This is tied to their “Leap Day” campaign for the Honda CR-V which encourages customers to make a list of things they want to do, a short-term bucket list, and take off in the CR-V to do them. Honda arranged for the top five Pinterest users to take a Pintermission — twenty-four hours where they are able to live the fantasies they pin about.
By Amy, on April 10th, 2012
After just seeing the movie, The Hunger Games, last week with all the elaborate eye make-up, I think this visual ad from Burger King Netherlands is very timely. The ad features an artistic rendition of a cheeseburger woman’s eyelid.
By Amy, on March 30th, 2012
There seems to be no stopping the rise in popularity of new social network and online pinboard, Pinterest. The social network works much like an inspiration or mood board allowing users to gather images around the web and share them with others.
Brands are still getting a handle on how to leverage the female-dominated Pinterest population for their benefit. Women’s sanitary brand, Kotex, has done just that by launching a campaign where they identified 50 “inspiring” women via Facebook accounts and searches through their Pinterest posts. After selecting the lucky 50, the brand sent virtual gifts to each one of the individuals. If the recipient pinned the virtual gift, she would then get a real gift in the mail based on something she pinned.
100% of the women posted something about their gift, not only on Pinterest, but also on all the other major social networks. Kotex generated nearly 700,000 impressions with this effort alone.
By Amy, on February 24th, 2012
 According to a study carried out by Millennial Branding, Generation-Y finds it more acceptable to use Facebook to attend to both their workplace and private matters. Of the four million Generation-Y Facebook users surveyed, 64% of them do not list their employer, but still choose to be ‘friends’ with an average of 16 co-workers. This casual attitude towards social media may draw from the lack of permanence that a person expects from their workplace. As indicated by the same study, Generation-Y spends only slightly over two years at their first job and has multiple careers throughout their lifetime.
By Amy, on February 20th, 2012
It seems that sports fans truly love their social media. Check out this infographic from GMR Marketing!
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