A 30 second TV commercial was developed to launch Ireland’s new postcode system. It featured a man trying to give a delivery van directions to his house but gets increasingly frustrated as he gets lost. It was underpinned by the line ‘Find life easier’ and was supported by an extensive print and digital campaign. A follow up TV commercial was created to show that by giving your Eircode to the emergency services they will find you faster. This ad featured actual members of the Emergency response services.