Marketing Network

Sports Fans – Friends and Followers

Amy — Mon, 20 Feb 2012 07:44:51 +0000

It seems that sports fans truly love their social media. Check out this infographic from GMR Marketing!

Chocolate Augmented Reality

Amy — Fri, 17 Feb 2012 08:39:27 +0000

Lacta chocolate bars have entered into the futuristic world of augmented reality. The people of Greece are able to send messages to their friends by “writing” on a chocolate bar; the only catch is that both the sender and recipient must have a smart phone and Facebook page. By downloading the free Lacta mobile application, an individual can send a message (only to be revealed on a Lacta chocolate bar) to any one of their Facebook friends. The recipient is then notified through Facebook and can unveil the message by using the app and the chocolate bar.

Lacta Mobile App – English from LactaFilms on Vimeo.

Google’s Valentine’s Day Doodle Animation

Amy — Tue, 14 Feb 2012 10:00:42 +0000

I was on MSN this morning and was struck by how incredibly lame the Valentine’s theme for the day was and so I thought I would check out what Google had by comparison. I was greeted by Google’s new Valentine’s Day animated Doodle with Tony Bennett’s cover of Hank Williams’ ‘Cold Cold Heart’.

I wasn’t surprised that it was done well by Google but this just blows everything else they’ve done out of the water. Cheesy conversation hearts versus full animated video? No wonder Microsoft continues to lose the search game. Please take two minutes out of your day to check Google’s special message out.

From MediaBistro: Social Media Habits by Gender

Amy — Mon, 06 Feb 2012 08:22:43 +0000

Frankly, I was surprised there wasn’t more of a difference. For the full article: http://www.mediabistro.com/alltwitter/social-sharing-gender-survey_b18152?sm=facebook&date=013112

Couple up to buckle up

Amy — Thu, 02 Feb 2012 08:10:13 +0000

Scandinavian Airlines recently released a campaign, Couple Up to Buckle Up, which uses QR codes to promote discounted flight offers for couples. This unique campaign requires collaboration between two individuals in order to receive the promotional price. When a couple is notified of a Couple Up to Buckle Up offer, they must both scan a QR code and hold their smartphones side by side to view a video. At the end of the video a discount code appears across both screens for the couple to use when they purchase their flight.

Pinterest’s Male-Oriented Rival

Amy — Tue, 31 Jan 2012 10:07:52 +0000

Pinterest, a social networking and virtual pin board site, has continually grown in popularity throughout the past year. While it is a great way for brands to subtly market their products, they may still have difficulty finding a way to market to a male-dominated audience. According to Experian Marketing Services, 58% of the people who visited Pinterest at the end of 2011 were women. Gentlemint may be the answer to this problem. It is a site very similar to Pinterest, only it is geared towards men. As stated on their website, “Gentlemint is a mint of manly things.” It will be interesting to see if this site takes-off with men just as Pinterest did with women.

How long should ads really be?

Amy — Fri, 27 Jan 2012 08:30:43 +0000

Lately, there has been a lot of buzz about online advertisements due to Google’s algorithmic change, but what exactly do people want from these ads? Poll Position ventured out to find the appropriate amount of time for an online video advertisement through a telephone survey of 1,179 American adults. The organisation found that 54% of people view 15 seconds as acceptable, while only 12% find 30 seconds to be an acceptable amount of time for an online video ad.

MINI’s Fan the Flame Campaign

Amy — Mon, 23 Jan 2012 10:55:11 +0000

Another nice social media campaign from MINI. The company has placed a MINI Countryman on a 15% downgraded slope held only by a thick rope with a large Bunsen burner placed directly under the rope. Once fans “like” the Facebook page they can watch the live installation and remotely ignite the flame from the campaign website. The consumer whose flame is the one that burns the rope wins the MINI Countryman.

The campaign demonstrates a great way to keep consumers actively involved. http://www.fantheflame.be

Smartphones Still on the Rise

Amy — Tue, 17 Jan 2012 14:12:57 +0000

As predicted, smartphones and their apps continue to dominate. Proper Mobile recently conducted a survey and found that in-store consumers are 33% more likely to purchase from another retailer when using their smartphones to compare prices. These price-comparison apps are simple and practical as shown through 25.6% of survey participants who purchased the item directly on their phone after comparing prices. So next time you’re out at the store don’t forget to take a few seconds and compare the product!

Heineken helps break the ice

Amy — Tue, 10 Jan 2012 17:57:16 +0000

We continue to see lots of creative uses of QR codes and they’re a great way to marry mobile marketing strategy with offline events and media. Heineken Poland recently used a QR code at the Open’er Music Festival. Festival go-ers got to create their own QR code (they called it a “U-code”) as a means to break the ice. Something to consider for your next social or networking event?