Marketing Network

Chico’s “Send a Smile”

Amy — Fri, 18 May 2012 08:00:29 +0000

The women’s retail clothing company, Chico’s FAS launched a goodwill campaign to raise funds for the Children’s Miracle Network Hospitals during this month, titled “May is for Miracles.” The campaign utilizes multiple sites and social media platforms but its Facebook application has created the most buzz. Users are able to send sick children a get well card via the “Send a Smile” app. The user is able to select which one of the 170 Children’s Miracle Network Hospital locations they want to send it to and then the card is printed and mailed to a child at that hospital. For every card sent via the Facebook app, Chico’s will donate $1, up to $50,000 for the month. The cause will be pushed to the very engaged Facebook fans of the company’s various brands and will also be seen on Twitter and Pinterest. The actual clothing stores are taking donations as well as selling bracelets where proceeds will go toward the Children’s Miracle Network Hospitals.

Honda Pintermission

Amy — Wed, 16 May 2012 08:00:24 +0000

Honda is making its Pinterest debut by offering a few lucky and frequent “pinners” $500 to take a break from pinning and other social media and get out to do something in real life. This is tied to their “Leap Day” campaign for the Honda CR-V which encourages customers to make a list of things they want to do, a short-term bucket list, and take off in the CR-V to do them. Honda arranged for the top five Pinterest users to take a Pintermission — twenty-four hours where they are able to live the fantasies they pin about.

Free Wi-Fi for Cleaning Up After Your Dog

Amy — Mon, 14 May 2012 08:00:37 +0000

Terra, a Mexican internet provider, is giving access to free Wi-Fi to responsible dog owners who clean up after their dogs. With the help of DDB Mexico, the company will be piloting this idea in ten parks in Mexico City. When people discard their bags of dog poop into a special bin, the weight is calculated and everyone in the park is given free minutes of Wi-Fi from Terra. The greater the weight, the more minutes are added and everyone in the park can enjoy a clean environment.

See the whole article and their promotional video here: http://mashable.com/2012/04/24/poo-wi-fi/

MINI Makeovers

Amy — Fri, 11 May 2012 08:00:01 +0000

MINI Cooper, with the help of Japonlar, a Turkey-based marketing agency, recently did a guerilla marketing campaign. The agency covered cars parked on the street with covers with the image of a MINI Cooper on it.

Judges Confirmed for the 13th Marketing Network Marketing Student of The Year Awards

Amy — Wed, 09 May 2012 11:03:47 +0000

Marketing Network is pleased to announce the judging panel for this years’ Marketing Network Marketing Student of the Year Award programme:

Ms. Martine Prior – Country Manager, Cool Milk Ireland
Mr. Maurice Cullen – Chief Marketing Officer, Zurich Ireland
Mr. Kieran Rumley – Executive Director, Love Irish Food
Mr. Bobby Kerr – Chairman of Insomnia

The competition is open to all third level marketing students in Ireland and the closing date for entries is end of May. Entry details can be found at www.marketingnetwork.ie. Finalists will present their winning ideas to the judges in September. The final winner will be announced at an awards luncheon hosted by Marketing Network. The winner will be awarded a perpetual trophy and a three month paid internship at the agency.

Israeli Cancer Association: The Day the Radio Went Mono

Amy — Wed, 09 May 2012 08:00:46 +0000

During Breast Cancer Awareness Month, on October 30th, 2011, all radio stations in Israel broadcasted through only one speaker. This was in an attempt to raise awareness of how it felt to lose one side. This one radio event caused the number of help-line calls to increase by 98% and mammography testing increased by 24%.

. . . → Read More: Israeli Cancer Association: The Day the Radio Went Mono

Amnesty International: The Bigger Game

Amy — Mon, 07 May 2012 08:00:56 +0000

In an attempt to raise awareness and funding for children in war zones, Amnesty International, a human rights organization, has teamed up with EA Games. An update will become available to players of ‘Battlefield 3,’ a realistic war video game, on International Children’s Day, November 20th, 2012. During a round of battle, players will be sent in without weapons and armour. When the player is killed, they will be asked to make a donation. Players who make donations will be granted access to the ‘Amnesty Peace Mission’ for one day.

Heineken: Keep it Legendary

Amy — Fri, 04 May 2012 08:00:18 +0000

Heineken is reaching out to the UEFA Champion League fans outside of Europe, particularly in the United States, through its ‘Keep it Legendary’ website. The website has two main features: Fever Keeper and Venue Locator. Fever Keeper keeps track of all the information relating to the games while the Venue Locator allows users to find bars and events where the games can be viewed as if they were airing live.

McDonald’s Mascotathon

Amy — Wed, 02 May 2012 08:00:09 +0000

McDonald’s has released a new ad campaign in the United Kingdom featuring the new ‘Mascotathon’ happy meal. The meals and commercials are meant to encourage kids to become more active and get into the spirit of the Olympic and Paralympic games. The happy meals will include activity toys that will help encourage kids to move around and play. The toys count the number of activities the children perform (such as hops or skips) and allow them to collect ‘rainbow power.’ McDonald’s wants children around the UK to help the Games mascots, Wenlock and Mandeville, raise enough ‘rainbow power’ to get them to the Olympic opening ceremonies on time. Studies show that if kids are engaged in physical activity at a young age, they are more likely to continue throughout their childhood and into adult life. McDonald’s is attempting to use the Olympic and Paralympic games to get children and their futures to become more active.

Majestic: Wear Your Hero

Amy — Mon, 30 Apr 2012 08:00:40 +0000

Majestic Athletic sells sports team paraphernalia for United States athletic teams. They have recently released a new campaign named, ‘Wear Your Hero’ to promote their sports jerseys. The commercial features sports fans carrying their favourite players on their backs. Majestic Athletics is the way to wear your hero any time, any place.