Hüfi | Do It Your Way

Comans Beverages launched a new Lower Calorie, Gluten Free beer in Spring 2016. Hüfi was developed to compete in the light Beer sector. The packaging was designed to capture the freshness and coolness of the Alps along with the red and blue colour palette that reflects its Swiss heritage where it derived its name. It was supported by in-store POS and a social media campaign to promote the brand.

Print

Packaging

POS

Digital / Social