Contamination has become a big issue for the recycling industry. We were asked to develop a creative solution that highlighted the problems of contamination in your recycle bin. An outdoor, digital and radio campaign was created showcasing the most common contaminated items you could put in your bin – these included a nappy, grass and a used pizza box. The campaign was also supported by social media and on street activity.
Repak | Business Funding Recycling
We developed a campaign to support plastic recycling during ‘Repak Recycling Week’ under the theme Change For The Better and encouraging consumers to make plastic fantastic. The campaign comprised of a 48 sheet and 6 sheet nationwide rollout supported by radio and digital.
Repak | Naughty or Nice
We developed a digital campaign to support packaging recycling over Christmas and the New Year under the theme Naughty or Nice. We wanted people to look at their recycling habits and reward those who had been Nice and try to help anyone who’d been a little naughty improve in the new year. The campaign was delivered through the Repak facebook page and takeovers on the Sunday World, The Independent and Mummy pages