Marketing Network developed five videos for primary schools focussing on the different types of materials used for recycling. Four different characters were created, Cormac the can for Aluminium, Bridget the bottle for plastic, Bobby the box for cardboard and Jenny the jam jar for glass. A separate video was done for contamination. Class work sheets were also developed for use in schools and lesson plan packs were sent out to teachers for use in the classroom, these were also available for download from the Repak website. Three of the videos were turned into 3×60 second TV commercials which ran on RTE and Nickleodeon.
Repak | Save our Nation from Contamination
Contamination has become a big issue for the recycling industry. We were asked to develop a creative solution that highlighted the problems of contamination in your recycle bin. An outdoor, digital and radio campaign was created showcasing the most common contaminated items you could put in your bin – these included a nappy, grass and a used pizza box. The campaign was also supported by social media and on street activity.
Repak | Change For The Better
We developed a campaign to support plastic recycling during ‘Repak Recycling Week’ under the theme Change For The Better and encouraging consumers to make plastic fantastic. The campaign comprised of a 48 sheet and 6 sheet nationwide rollout supported by radio and digital.