2011 – Patrick Scott, iCert Mobile Learning
2011 Marketing Student of the Year Winner, Patrick Scott
Dublin Business School’s Patrick Scott took home the 2011 award with his winning submission entitled, “iCert Mobile Learning”. Patrick’s entrepreneurial submission concentrated on the development of a mobile app that would provide educational videos to help students across primary, secondary and third level education. His submission included a mock-up of a mobile phone to visually demonstrate the app and he provided a live demo to the judges on the final presentation day including links to instructional videos on YouTube.
2010 Marketing Student of the Year Winner, Catherine O'Toole
2010 – Catherine O’Toole, Honda Distributors Spread Their Wings’ Honda’s Retail Strategy
2010 Marketing Student of the Year winner, Catherine O’Toole of Smurfit Business School, focussed her submission on Honda motorcycles with her project entitled, “Honda Distributors Spread Their Wings”. Catherine demonstrated a strong understanding of Honda’s new market strategy and explained, comprehensively, why it is better suited for the Irish consumer and the new Irish economy reflecting her knowledge of Irish weather, consumer taste, and government. Catherine’s submission included an in-depth competitive analysis and visuals to support her recommended strategy. Catherine’s submission also provided recommendations on how Honda could maintain and continue growing their success within the country.
2009 Marketing Student of the Year Winner, Jennifer Adamson
2009 – Jennifer Adamson, What Men Want? A Proposed Marketing Campaign for the Molton Brown Male Range
Jennifer Adamson of Carlow IT won the 2009 competition with her project entitled, “What Men Want? A Proposed Marketing Campaign for the Molton Brown Male Range”. Her topic was distinctive because she focused on a niche market that’s on the rise. The cosmetic industry, once completely female dominated, is tapping into the Metrosexual Male. Jennifer’s piece outlined the best ways to target the male segment through her own research and primary focus groups. Jennifer’s solution included packaging changes, merchandising and visual cues to target the male consumer.
2008 Marketing Student of the Year Winner, Darragh Price
2008 – Darragh Price, Radio Nations – Changing the Way in Which We Listen to Music
2008 Marketing Student of the Year Winner, Darragh Price, of Portobello College, submitted a project on his entrepreneurial venture, Radio Nations. Radio Nations would be the first online radio station with no advertising or other interruptions from news, traffic weather or DJs. Delivered to a worldwide audience, Radio Nations would run 24/7 and would offer different genres of music in a variety of Radio Nation channels. How would this be commercially possible? Through sponsorship of major global brands – many of which may already have ties to music properties making those brands a perfect match.
