Heineken is reaching out to the UEFA Champion League fans outside of Europe, particularly in the United States, through its ‘Keep it Legendary’ website. The website has two main features: Fever Keeper and Venue Locator. Fever Keeper keeps track of all the information relating to the games while the Venue Locator allows users to . . . → Read More: Heineken: Keep it Legendary
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We continue to see lots of creative uses of QR codes and they’re a great way to marry mobile marketing strategy with offline events and media. Heineken Poland recently used a QR code at the Open’er Music Festival. Festival go-ers got to create their own QR code (they called it a “U-code”) as a . . . → Read More: Heineken helps break the ice |
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