We’ve created a 30 second TV commercial for the launch of Eircode, Ireland’s new postcode system. Built around the line “Find life easier” which underpins the whole campaign, it features a man trying to give a delivery van directions to his house. He gets more and more frustrated as the delivery van gets totally lost despite our hero trying his best to guide him to where he lives.
The commercial was directed by Brian Durnin of Red Rage films. The ad is being rolled out nationwide across all the major TV platforms and the campaign is supported by radio, digital and press advertising.