As summer drew to a close and the new college terms began, Aircoach launched their new campaign targeting university students in September. At student fresher days in UCC, Cork, and Queens and Jordanstown in Belfast, events took place that introduced students to Aircoach’s inter-city routes between Dublin, Cork, and Belfast and offered a 50% discount on student travel.
Similarly, a social media campaign supported the on-campus activity, targeting students and the under 25s, this time offering a 20% online discount to promote inter-city routes.
As part of the campaign, we introduced an e-zine and six-sheet posters in close proximity to the universities. The objective was to introduce Aircoach to new students and promote the non-stop express services to and from Cork, Belfast, and Dublin.
