Building on the success of last year, Keelings launched their Berry Breakfast Week campaign again this month. Keelings offered SuperValu customers exclusive berry delicious breakfast recipe cards in store, along with posting delicious Berry Breakfast recipes on their social media pages for the week.
We also ran two berry brilliant media partnerships.
The first saw Keelings partner with Ian Dempsey from Today FM giving away an amazing €10,000 to one lucky primary school. The competition ran for a week, where each day one lucky child was selected to come on air and share with the nation why their school deserved a visit from Keelings and the Ian Dempsey Show and how their school could benefit from €10,000!
Pictured above, last years winning school, St. Mary’s National School
The winning school was Cross National School, Mullagh, Co. Cavan, who will receive a visit from both Keelings and the Ian Dempsey Breakfast Show who will broadcast live from the school on the day, and most importantly a cheque for €10,000!
Keelings also partnered with TV3 to offer Ireland AM viewers the chance to win a €250 SuperValu voucher every day for a week with one lucky winner scooping a grand prize of a €1,000 SuperValu voucher. Celebrity chef, Sharon Hearne-Smith, was also on hand to provide Ireland AM viewers with a tasty Keelings granola tart recipe that the whole family could enjoy.