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Food Central Hit the Headlines

The Prior Communications team secured a quality piece of coverage for Food Central CEO William Keeling in the Irish Times which appeared on Saturday 22nd September. The interview also ran in the online edition of the Times, which combined with the print edition, has a daily Irish readership of 427,000.

36% of the Irish Times audience are classified as Senior Business Decision Makers aged between 35 and 44.  According to the Times, this cohort is 89% more likely than the national average to earn a higher income and occupy C Suite roles. With expensive tastes, and being happy to pay more for quality, the financial and business content [of the publication] is of particular interest.  This group are 68% more likely than the national average to be university degree educated or higher.

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