How do you make your Lyons Tea?

By September 27, 2018 No Comments

We were delighted to work with Lyons’ for their current on pack promotion to win your very own personalised mug.

In order to create an element of ‘talk’ and engagement around the campaign we created 2 executions, Conor and Kim, for the campaign. These featured across a range of media including large format (48 sheets & 6 sheets) and outdoor digital (Dpods and interactive digital screens at both Stephens Green and Jervis Shopping Centres).

We also created a range of digital assets featuring a takeover on Waterford Whispers News, which supported a number of native articles on the site.