Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and ultimately reach your target audience. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. This allows the crawler to understand your content with increased accuracy.
Structured data gives your SEO a competitive advantage in the Search Engine Results Pages (SERPs), which includes increased space and higher click-through rates. Therefore, when applied correctly, it leads to significantly increased levels of search visibility and engagement rates.
Get in touch with our team in Bubble Digital to find out how we can help you to structure your data and optimise SEO.