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Eircode encourages people to Ding Dong Merrily on High

We had great fun this festive season with a national radio and digital campaign that encouraged consumers to sing and/or create lyrics using an Eircode, thus promoting usage amongst online shoppers during the pre-Christmas period. ‘Sam the Snowman’ was introduced to sing the benefits of including an Eircode when ordering online to improve precision in delivery. At the time of writing over 120,000 video views and over 1.1million impressions had been achieved, with impressive consumer engagement.

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