Repak’s Team Green Santa execution has been announced as the 3rdmost impactful poster in the very competitive Pre-Christmas poster impact ratings.
The campaign encouraged people to support Repaks Team Green by shopping with a Repak Member in the lead up to Christmas. Repak Members fund recycling in Ireland so the campaign objective was to encourage consumers to shop responsibliy by making informed choices by supporting retailers that support recycling in Irelland.
‘Support Team Green this Christmas’ was rolled out across multiple media including large format OOH display, digital screens with radio and online display advertising supporting the outdoor assets. The campaign was also supported in Repak Member stores where member branded POS was featured at point of purchase, to influence purchase decisions and encourage customers to Join Team Green.
Repak | Team Green Christmas – 30 Seconds | 2018
The campaign has a simple and positive message encouraging people to Support Irish Retailers, which support recycling in Ireland, unlike many of the large online stores who deliver a huge amount of packaging into Ireland without contributing towards its disposal. Have you joined Team Green yet?