Everest Snacks recently hosted a breakfast event at Trinity College Climbing Wall to celebrate the launch of their new Protein Snack bars. The event, which was hosted by Niamh Cullen featured an inspiring Irish panel, including Joe Canning, John Burke, Dee Fitzgerald and Seamus Lawless.
Sharing both their highs and their lows, the panel also gave advice to the room on how best to #ReachYourPeak if there is something you want to achieve – no matter how big or small! Many guests felt inspired enough to even try their hand at climbing the wall which was open to all in attendance.
Showcasing the benefits of our fully integrated service, we maximised brand cut-through with a range of media partnerships, social media activity and press coverage. We were delighted to welcome Spin 1038, Maximum Media, The Goss.ie and Xpose down on the morning, as well as a number of other media publications.
The message that Everest Snacks, a young, Irish brand, want to help you #ReachYourPeak shone through and was hard to miss across social media channels the morning of the event. The event also featured across a range of both print and digital media outlets over the following days.
Even though the event was invite only, passers by also got to soak up the atmosphere with the Spini’s sampling product and sharing the message with passers by outside Pearse Street Train Station!
Check out the event here, as seen on Xposé