Keelings celebrated the arrival of their First Irish Strawberries of the season with a ‘First Harvest Festival’ at their Farm Shop. The 2-day event was free to attend and launched the second year of Keelings support to ISPCC Childline, with ISPCC volunteers on hand throughout the weekend to collect donations for the very worthy charity.
The event was advertised via the Keelings Social Media platforms and with Robbie and Claudine Keane on hand, there was a huge amount of media coverage from print, to online and radio. The First Harvest Festival was also promoted through a week-long partnership with 98FM, who also brought the Big Red Bus for a live OB from the festival.
All weekend long, little growers and their families visited the Keelings Farm Shop where they could plant their own strawberry plants to bring home with them, make seed bombs to help the bees in their own locality and attend talks on topics such as growing, bees, wildflowers and cake decorating. There was also a range of giant garden games, inflatables, face painters and a balloon artist to keep the entertainment levels high, with every visitor receiving free Irish Strawberries and cream on arrival.
The Keelings First Harvest Festival also launched the month long on-pack promotion with 10c from every pack of Keelings berries sold over the following 4 weeks going to the ISPCC Childline. This promotion is activated in all major retailers with a range od Point of Sale encouraging consumers to purchase promotional punnets of Keelings berries in aid of the children’s charity.