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Bringing Eircode to Life in Everyday Activity

An Eircode is a unique seven character code assigned to each individual address in Ireland containing a location and address.

Prior Communications and Bubble Digital work on Eircode’s PR and social media activations and two campaigns in May centred around the usage of Eircodes by consumers and amongst tradespeople.

A research study amongst Irish consumer households, commissioned by Eircode and carried out by Amárach Research, revealed significant statistics of Eircode awareness and usage.  For example, 72% of Irish households have used their Eircode, 87% know their own Eircode and 70% have used the unique address code system for online shopping.

In May we developed a creative infographic to bring the research results to life.  This was issued to media and across social media, achieving coverage in the national and regional press.

Eircode is also beneficial for companies providing accurate locations for deliveries and for tradespeople visiting homes. Overall 62% of householders use their Eircode when arranging deliveries or visits from tradespeople providing services like plumbing or electrical repairs.

This month, Prior Communications also activated a cross-media campaign for Eircode with Today FM’s Ian Dempsey Breakfast Show and The Irish Daily Star, highlighting the benefits of Eircode usage with tradespeople.

Listeners were challenged by Ian Dempsey, to determine the location of the Eircode given on air, every morning, corresponding to different popular locations across Ireland. Each daily winner received a €1,000 One4All voucher and at the end of week overall prize was a €2,000 Voucher for the Cliff House Hotel.

The campaign was amplified with a week-long print ad campaign in the Irish Daily Star newspaper, cross-referencing the Today FM on-air competition.

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