Group Companies

Adventure Has Moved!

Great Outdoors moved from its iconic Chatham Street store to South Great George’s Street in May.

Prior Communications launched this re-location with an integrated PR and social media activation across print, broadcast and online media channels, supported by 98FM advertising and 98FM Thunder sampling.

Fitness lover and fashion guru, Vogue Williams opened the new store and MC’d an evening of style, music and adventure, presenting a Great Outdoors fashion showcase of the wide variety of outdoor apparel brands available in store, from mountains to sea and everything in between!

Guests were also virtually transported to experience the outdoor extreme challenges of Mount Everest and Angel Falls through virtual reality (VR).

Great Outdoors was first opened in 1976. Ken and Derek took over the business in 2011 and they are taking the store on its biggest journey yet. The retail store may be moving, but Great Outdoors will always remain true to its roots and keep the customer top of mind.

We secured print coverage in the Sunday Business Post and The Star, and online on An interview piece with Vogue Williams, discussing the Great Outdoors brand also featured on air, on Q102’s breakfast show, the following morning.