Repak’s Team Green is back for 2019 and this year, building on its success in 2018, the team is growing.
The aim of the campaign is to put a relatable face on recycling by encouraging everyone to play their part and join Repak’s Team Green. Once again we are using prominent Irish athletes and public figures including Paul & Gary O’Donovan, Paul McGrath, Roz Purcell and Bobby Kerr, along with Anna Geary joining Team Green for 2019.
Our ambassadors feature in a range of dynamic and still assets, where they continue to share the message of good recycling habits. Since the launch of Team Green Ireland has recycled an additional 11 million items of plastic packaging, which is a fantastic achievement. This year we aim to focus more on demonstrating good recycling practice as well as showing the difference we can all make if we play our part.
The campaign is currently live across multiple media platforms including large format outdoor (Luas Internal and External, Luas Columns, 6 sheets, Dublin Bus wraps & tsides), outdoor digital (DX screens in high footfall shopping areas including Swords Pavillions, ILAC and Dundrum Shopping Centres, Dpods, iVisions, Tallaght Escalator Ribbon) as well as radio, press, digital and social partnerships supporting the outdoor. A range of video assets have also been created for VOD and display.
Repak | Team Green – Paul McGrath 30 Seconds | 2019
The campaign has a simple and positive message asking people to become more engaged and conscious of how and what they recycle, whilst demonstrating that making one small change can have a really big impact. Why not play your part and sign up here!