Keelings returned once more to Bord Bia’s Bloom for the 13th year, since the inaugural event in 2007, and for the second consecutive year, they raised funds for charity partner, ISPCC Childline. A magical addition this year included the Keelings ISPCC Childline Fairy Tree, where each donation made, gifted a ribbon, allowing children to leave a positive intention on the Fairy Tree, as well as raising money for an amazing charity.
The well-known ‘Love to Grow’ tunnel was transformed into the ‘Keelings Sensory Symphony’ tunnel, designed by Murphy + Sheanon, landscape architecture and horticultural practice. It was an inspirational experience of fun and exploration through taste, smell, touch, sound and sight, including insects, their ‘Friends from the Farm’, together with plants, patterns, and colour palettes to create the optimal growing environment.
Keelings’ experts were on hand to offer useful tips, throughout the weekend, and families were also invited to create nectar-rich seed bombs to throw or sow in their own family garden.
We kicked off this year’s campaign with PR and social media activation across print, broadcast and online media channels. We held an outdoor broadcast with Ireland AM, which aired live from the Keelings stand and tunnel at Bloom, and included an interview with ISPCC Supporter Síle Seoige, Keelings CEO, Caroline Keeling, Marketing Director Conor Kilduff and Keelings Senior Grower Denis Kenny.
TV cook and online food influencer, Sharon Hearne Smith did a live cooking demo from the Keelings stand and a live walkthrough of the Keelings tunnel was aired, showcasing the breathtaking tunnel. Check it out here!
We secured extensive coverage for Keelings at Bloom this year in the lead national broadsheets, RTE radio, online and regional print; plus social media influencer engagement.