Poacher’s Premium Irish mixers showed support of Buy Irish this Christmas through a media drop activation a week prior to ‘Green Friday’. The PR Team targeted 25 media and Influencers, and secured quality social media engagement for Poacher’s premium Irish mixers.
Each recipient received an individual bottle of Irish Gin, from a selection of Poacher’s Irish Gin partners, and presented in a large red and white Christmas stocking, as well as two bottles of each of the Poacher’s mixers; Classic Tonic with hand-picked Irish thyme, Wild Tonic with hand foraged Elderflower from County Wicklow, Citrus Tonic with orange and Irish rosemary, Poacher’s dry style Ginger Ale, made with natural ginger and organic apples from Highbank orchard in County Kilkenny, Poacher’s revitalising Irish Soda Water, and the new Poachers Light tonic with only 14 calories per bottle.
All items were presented with a Festive theme in a branded wooden crate, with Poacher’s branded green tree fairy lights.
Poacher’s is a producer of premium natural mixers, and is the first company to produce uniquely Irish tonic waters and mixers. Located in the beautiful Litterberg Estate in County Wexford, Poacher’s mixers are made with Irish ingredients and are without artificial additives or sweeteners.