Marketing Network Group are celebrating Keeling Berry Breakfast Time this month. This year, Berry Breakfast Time aims to help parents with the anxiety of kids going back to school by providing healthy and easy-to-prepare recipes, so the family have time to sit down together for breakfast.
The integrated campaign launched in stores this week, with a range of point of sale highlighting the variety of easy delicious breakfast recipes that can be enjoyed before the kids head out to school. The campaign is supported with OOH digital screens and 6 sheets in key path to purchase locations across the country.
You may also have spotted the 2 segments on Ireland AM this week. We kicked off on Monday with Nutritionist Aveen Bannon and Kelly Ging, who made Keelings Granola Breakfast Tarts. On Tuesday, Child Psychologist Dr. John Sharry, spoke about the importance for children to have a solid routine that centres around family-time.
The Keelings campaign also featured in Dr. John Sharry’s Irish Times fortnightly column where he advised parents how best to prepare kids for the daunting task of going back to school and going back into a rigid morning routine in which the Keelings Berry Breakfast Time recipes were mentioned. The column features in both online and print in the Irish Times.
The call to action across all communications is directing consumers to a dedicated webpage with a range of berry breakfast recipes to choose from, with recipes to suit all of the family. Keelings social media followers are also being encouraged to share their #BerryBreakfastTime for a chance to win a €100 shopping voucher.
Keep an eye on social media over the next few weeks as our media drop lands, and our partner influencers share their experiences of getting back into the school routine.