We have been busy bees here in Marketing Network Group working on bringing the Keelings Great Rewilding campaign to life over the last few months and we’re delighted to see it launch this week. The campaign calls on the public to get involved in the Keelings Great Rewilding, taking people on a journey to help reverse the declining population of bees and other pollinators here in Ireland.
To kick start the campaign there is an on-pack promotion, where customers can redeem a free pack of wildflower seeds, with the goal of scattering 100million wildflower seeds across Ireland. This is supported by a large variety of retailer point of sale assets (both in-store and online), as well as a range of path to purchase 6 sheets and digital screens. The campaign has been brought to life with a dedicated website where you can learn more about the many ways you can get involved, find downloadable activities and videos for kids, enter competitions and of course redeem your free wildflower seeds!
We developed a wide variety of assets for this campaign, including OOH advertising, in-store POS, display assets, consumer mailer packs, school’s packs and seed packs. All assets are driving consumer traffic to the brand new keelingsgreatrewilding.ie website developed by our in-house web development team in Bubble Digital, housing a wide range of assets. Our social team have brought the campaign to life across the Keelings social media channels.
Keep an eye out in stores and get involved today at keelingsgreatrewilding.ie as the campaign evolves and we continue on the Keelings Great Rewilding journey!