This month we are delighted to celebrate our client’s nationwide launch of a new Irish chicken brand, Sicín Sásta, within an integrated campaign. The launch best demonstrates our philosophy of Pure True Integration with Bubble Digital and Valda Boardman PR managing all digital and social media content, media relations and influencer engagement, with support from the creative team.
Great tasting chicken is no accident! Sicín Sásta free-range chickens are hatched on the same farm and are grown slowly at nature’s pace. Sicín Sásta has the Bord Bia quality assurance mark and is a Love Irish Food affiliated brand.
Valda Boardman PR developed the media relations strategy and curated a media drop was that was sent to targeted media and influencers. The PR team also negotiated Sicín Sásta Brand Ambassador, Aoibhín Garrihy, and have secured interviews across national and local media.
Not to blow our own trumpet but one element we’re particularly proud of was the creative PR drop which was quoted by one key food influencer: “…this is the best PR drop ever received…!”
The bespoke box and sound card of the chickens on the farm contributed to this no doubt!
Bubble Digital helped bring Sicín Sásta to life in a digital space, developing their brand-new website. The site showcases the on-farm photography and video shoot by the creative team as a way of bringing a virtual farm experience. The shots were also used across the Sicín Sásta social channels on Instagram, Facebook, and LinkedIn and were managed by the social media team.
The Sicín Sásta launch is supported by a national TV campaign. TV characters Paddy and Fitzy showcase the Sicín Sásta farm and channel the provenance, sustainability and farm environment in a light-hearted way.