The team at Valda Boardman PR worked with Iconic Offices this month to increase awareness amongst employers and industry leaders on the benefits of blended working. Iconic Offices, Ireland’s leading flexible workspace provider, partner with employers to offer the best solutions and options for their staff in office/workspace management.
The traditional workspace has been flipped on its head due to the pandemic. This has forced many decision-makers to reassess the practicalities of owning or renting large offices. The PR team worked with Iconic to dispel the myth that shared workspaces are a temporary space instead of a space integrated with the company culture. A press release outlining the benefits of blended working and how it can work for companies of all sizes was circulated to national, online, and trade media.
CEO of Iconic Offices, Joe McGinley, was interviewed in the Sunday Times and provided his insights into how he sees the corporate property market evolving post-Covid. The piece also featured in trade publications Better Business, In Business, and Business & Finance. Iconic will be doing a three-part series on co-working spaces in the Business Post at the end of this month so keep an eye out!