Group Companies

Dubliner

Iconic brand Dubliner cheese has been given a tasty new look and the agency team were delighted to support it with an integrated ‘Distinctively Dubliner’ campaign, comprising of media relations, press advertising, digital and retailer activation.

The launch was covered by key trade media publications and benefited from significant influencer engagement across social media.

The Lighter range, which underwent the most dramatic design change, is currently being promoted across Tesco stores with in-store point of sale support.

Digital played a key role in the launch of the new look, with teaser posts and engaging content to entice consumers over the last 2 months.

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