AIRCOACH Leinster Rugby Sponsorship
To showcase the sponsorship by Aircoach of Leinster Rugby, we developed a campaign featuring the Leinster mascot Leo for the Leinster Rugby match day programme. Leo was photographed in various poses, getting on the Aircoach, interacting with the driver and using the contactless card and the tracker app.
AIRCOACH HAVE YOU RESERVED YOUR SEAT?
Aircoach have recently launched their ‘Have you reserved your seat?’ summer advertising campaign. The campaign promotes early booking for people travelling through Dublin airport this summer. The through-the-line campaign focuses on the key Aircoach destinations, utilising a mix of outdoor, radio and social media to target Dublin, Cork and Belfast.
AIRCOACH WINTER CITY
To promote Aircoach’s intercity services to Dublin, Cork and Belfast during the Christmas and New Year period, we created a campaign using the theme Winter City. Posters were created for Dublin Airport along with digital advertising, specially produced Advent Calendars and a social media campaign focussing on Dublin and Belfast. Also this year, Aircoach branded the front of their coaches with a red nose and antlers which was designed for use over the December and Christmas Holiday period.
Merchandising / Advent Calendar
Aircoach Frequent Flyer
48 and 6 sheet posters were developed for Aircoach with a campaign line of ‘Frequent Flyer’. The creative was developed to showcase the frequency of journeys from Belfast and Cork to Dublin Airport by Aircoach. The visual shows a coach travelling at speed using a time-lapse technique to give it additional impact. The image was shot by Irish photographer Paddy McGrath who specialises in auto photography. The campaign was also used at T1 and T2 using more targetted headlines like Belfaster, Quicklee and Dubl Quick to reinforce its intercity routes.
AIRCOACH TRAVEL IN LUXURY
Aircoach have developed their business from a route to and from Dublin Airport into a 24/7 intercity service. We have developed numerous print and digital campaigns over the last few years promoting their service offering and their relationship with Leinster rugby.