The Eircode public service announcement that we produced with the support of the National Ambulance Service is back on RTE TV and radio during the month of February. This follows a very positive response to the public from the original screenings as usage of Eircode continues to increase following our recent pre-Christmas campaign.
Aircoach has become the first bus operator in Ireland to offer contactless pay to its customers on board its vehicles. Passengers who travel on its routes connecting Dublin Airport with Dublin City Centre, as well as its non-stop express services connecting Dublin Airport with both Cork and Belfast, can now use the service.
Aircoach have just launched their mobile friendly site which enables people to book on mobile devices such as smart phones and tablets. The creative promoting this campaign entitled ‘Book on the Go’ will feature on signage on T1 and T2 plus digital and social media. This new feature will allow Aircoach passengers to book from literally anywhere.
We have produced a new spring outdoor campaign for Abhaile that promotes awareness of Mortgage Arrears. It follows on from the same theme as the campaign last autumn, but features new collateral. People that need Mortgage Arrears support can engage with the Abhaile scheme through MABS.
Marketing Network has produced a new national awareness campaign for Eircode promoting usability. The campaign is featured on 6 Sheets, T-Sides, Digital and Radio. The concept promotes awareness of using Eircode by helping you order online, helping you make a delivery or finding addresses more accurately when using a phone navigation app. The outdoor campaign features three scenarios, a driver trying to locate a friends house, a van driver transporting a package and a takeaway being delivered. The campaign theme highlights the fact that you can find life easier by using an Eircode.
To celebrate Januberry this year, Keelings are offering their customers the chance to win a set of family bikes every day this January.This activation is being promoted on various OOH platforms including Shopperlites, instore POS, promotional packaging and through social media channels and Video on Demand. As part of the Januberry activation programme a cyclothon event took place in Dundrum Shopping Centre to raise funds for Pieta House.
To promote Aircoach’s intercity services to Dublin, Cork and Belfast during the Christmas and New Year period, we created a campaign using the theme Winter City. Posters were created for Dublin Airport along with digital advertising, specially produced Advent Calendars and a social media campaign focussing on Dublin and Belfast. Also this year, Aircoach branded the front of their coaches with a red nose and antlers which was designed for use over the December and Christmas Holiday period.
The man on the Dutch Gold can has become something of an iconic character, but as it has been over 20 years since he first appeared, we felt it was high time we gave him a little added personality. Working with Marvel artist Will Sliney we developed a series of illustrations for use across packaging, online and POS to add some extra dimensions to Dutch. We also developed a typographic logo to complement the character’s new, heroic visage.