June has been a busy month for our creative team, here are some of our favourite designs…
Eircode: Consumers Embrace Eircode
Hüfi: Out of this world
Keelings: A taste of Bloom
Everest: Fast Food
Keelings returned once more to Bord Bia’s Bloom for the 13th year, since the inaugural event in 2007, and for the second consecutive year, they raised funds for charity partner, ISPCC Childline. A magical addition this year included the Keelings ISPCC Childline Fairy Tree, where each donation made, gifted a ribbon, allowing children to leave a positive intention on the Fairy Tree, as well as raising money for an amazing charity.
The well-known ‘Love to Grow’ tunnel was transformed into the ‘Keelings Sensory Symphony’ tunnel, designed by Murphy + Sheanon, landscape architecture and horticultural practice. It was an inspirational experience of fun and exploration through taste, smell, touch, sound and sight, including insects, their ‘Friends from the Farm’, together with plants, patterns, and colour palettes to create the optimal growing environment.
Keelings’ experts were on hand to offer useful tips, throughout the weekend, and families were also invited to create nectar-rich seed bombs to throw or sow in their own family garden.
We kicked off this year’s campaign with PR and social media activation across print, broadcast and online media channels. We held an outdoor broadcast with Ireland AM, which aired live from the Keelings stand and tunnel at Bloom, and included an interview with ISPCC Supporter Síle Seoige, Keelings CEO, Caroline Keeling, Marketing Director Conor Kilduff and Keelings Senior Grower Denis Kenny.
TV cook and online food influencer, Sharon Hearne Smith did a live cooking demo from the Keelings stand and a live walkthrough of the Keelings tunnel was aired, showcasing the breathtaking tunnel. Check it out here!
We secured extensive coverage for Keelings at Bloom this year in the lead national broadsheets, RTE radio, online and regional print; plus social media influencer engagement.
Repak’s Team Green is back for 2019 and this year, building on its success in 2018, the team is growing. Once again we are using prominent Irish athletes and public figures including Paul & Gary O’Donovan, Paul McGrath, Roz Purcell and Bobby Kerr, along with Anna Geary joining Team Green for 2019. This year we aim to focus more on demonstrating good recycling practice as well as showing the difference we can all make if we play our part.
The campaign features across multiple media platforms including large format outdoor (Luas Internal and External, Luas Columns, 6 sheets, Dublin Bus wraps & t-sides), outdoor digital (DX screens in high footfall shopping areas including Swords Pavillions, ILAC and Dundrum Shopping Centres, Dpods, iVisions, Tallaght Escalator Ribbon) as well as radio, press, digital and social partnerships supporting the outdoor. A range of video assets has also been created for VOD and display.
Great Outdoors moved from its iconic Chatham Street store to South Great George’s Street in May.
We launched this re-location with PR and social media activation across print, broadcast and online media channels, supported by 98FM advertising and 98FM Thunder sampling.
Fitness lover and fashion guru, Vogue Williams opened the new store and MC’d an evening of style, music and adventure, presenting a Great Outdoors fashion showcase of the wide variety of outdoor apparel brands available in store, from mountains to the sea and everything in between!
Guests were also virtually transported to experience the outdoor extreme challenges of Mount Everest and Angel Falls through virtual reality (VR).
Great Outdoors was first opened in 1976. Current owners Ken Costigan and Derek Moody, two fresh-faced outdoor enthusiasts embarked on their journey with the iconic Irish retailer in 1987 and were christened The Saturday Boys. Ken and Derek took over the business in 2011 and they are taking the store on its biggest journey yet. The retail store may be moving, but Great Outdoors will always remain true to its roots and keep the customer top of mind.
Keelings celebrated the arrival of their First Irish Strawberries of the season with a ‘First Harvest Festival’ at their Farm Shop. The 2-day event was free to attend and launched the second year of Keelings support to ISPCC Childline, with ISPCC volunteers on hand throughout the weekend to collect donations for the very worthy charity.
The event was advertised via the Keelings Social Media platforms and with Robbie and Claudine Keane on hand, there was a huge amount of media coverage from print, to online and radio. The First Harvest Festival was also promoted through a week-long partnership with 98FM, who also brought the Big Red Bus for a live OB from the festival.
All weekend long, little growers and their families visited the Keelings Farm Shop where they could plant their own strawberry plants to bring home with them, make seed bombs to help the bees in their own locality and attend talks on topics such as growing, bees, wildflowers and cake decorating. There was also a range of giant garden games, inflatables, face painters and a balloon artist to keep the entertainment levels high, with every visitor receiving free Irish Strawberries and cream on arrival.
The Keelings First Harvest Festival also launched the month long on-pack promotion with 10c from every pack of Keelings berries sold over the following 4 weeks going to the ISPCC Childline. This promotion is activated in all major retailers with a range od Point of Sale encouraging consumers to purchase promotional punnets of Keelings berries in aid of the children’s charity.
Everest Snacks recently hosted a breakfast event at Trinity College Climbing Wall to celebrate the launch of their new Protein Snack bars. The event, which was hosted by Niamh Cullen featured an inspiring Irish panel, including Joe Canning, John Burke, Dee Fitzgerald and Seamus Lawless.
Sharing both their highs and their lows, the panel also gave advice to the room on how best to #ReachYourPeak if there is something you want to achieve – no matter how big or small! Many guests felt inspired enough to even try their hand at climbing the wall which was open to all in attendance.
Showcasing the benefits of our fully integrated service, we maximised brand cut-through with a range of media partnerships, social media activity and press coverage. We were delighted to welcome Spin 1038, Maximum Media, The Goss.ie and Xpose down on the morning, as well as a number of other media publications.
The message that Everest Snacks, a young, Irish brand, want to help you #ReachYourPeak shone through and was hard to miss across social media channels the morning of the event. The event also featured across a range of both print and digital media outlets over the following days.
Even though the event was invite only, passers by also got to soak up the atmosphere with the Spini’s sampling product and sharing the message with passers by outside Pearse Street Train Station!
Check out the event here, as seen on Xposé
The Eircode public service announcement that we produced with the support of the National Ambulance Service is back on RTE TV and radio during the month of February. This follows a very positive response to the public from the original screenings as usage of Eircode continues to increase following our recent pre-Christmas campaign.
Aircoach has become the first bus operator in Ireland to offer contactless pay to its customers on board its vehicles. Passengers who travel on its routes connecting Dublin Airport with Dublin City Centre, as well as its non-stop express services connecting Dublin Airport with both Cork and Belfast, can now use the service.
Aircoach have just launched their mobile friendly site which enables people to book on mobile devices such as smart phones and tablets. The creative promoting this campaign entitled ‘Book on the Go’ will feature on signage on T1 and T2 plus digital and social media. This new feature will allow Aircoach passengers to book from literally anywhere.