Marketing Network has produced a new national awareness campaign for Eircode promoting usability. The campaign is featured on 6 Sheets, T-Sides, Digital and Radio. The concept promotes awareness of using Eircode by helping you order online, helping you make a delivery or finding addresses more accurately when using a phone navigation app. The outdoor campaign features three scenarios, a driver trying to locate a friends house, a van driver transporting a package and a takeaway being delivered. The campaign theme highlights the fact that you can find life easier by using an Eircode.
To celebrate Januberry this year, Keelings are offering their customers the chance to win a set of family bikes every day this January.This activation is being promoted on various OOH platforms including Shopperlites, instore POS, promotional packaging and through social media channels and Video on Demand. As part of the Januberry activation programme a cyclothon event took place in Dundrum Shopping Centre to raise funds for Pieta House.
To promote Aircoach’s intercity services to Dublin, Cork and Belfast during the Christmas and New Year period, we created a campaign using the theme Winter City. Posters were created for Dublin Airport along with digital advertising, specially produced Advent Calendars and a social media campaign focussing on Dublin and Belfast. Also this year, Aircoach branded the front of their coaches with a red nose and antlers which was designed for use over the December and Christmas Holiday period.
The man on the Dutch Gold can has become something of an iconic character, but as it has been over 20 years since he first appeared, we felt it was high time we gave him a little added personality. Working with Marvel artist Will Sliney we developed a series of illustrations for use across packaging, online and POS to add some extra dimensions to Dutch. We also developed a typographic logo to complement the character’s new, heroic visage.
Christmas is the busiest time of year for Repak and amidst the festive hustle and bustle, they were keen to raise awareness about Repak member stores so consumers could make informed choices while shopping.
We developed a campaign focused around the “Shop with a Repak member” snowflake icon that would be displayed in member stores as a door decal. Awareness of the icon was created though path to purchase on 6 sheet posters, Luas, dart and bus graphics, 30 second radio ads and digital assets.
In 2017 Repak marked its 20th anniversary. To celebrate, we developed a campaign focused on what the Irish public and Repak have achieved together over two decades. The campaign is stat focused and lead visually by commonly recycled household items framed by the chevron from the Repak logo. The campaign is heavily centred around outdoor print with a particular focus on commuters with bus t-sides and Luas internal dominations. Pictured at the Luas launch from left to right is Linda Collins, Marketing Network, Laura Sherry, Marketing and Communications Manager Repak, Alan Ruane, Marketing Network, Padraig Smith, Marketing Network, Caitriona McGrory, JCDecaux, Mark Delany, Mediaworks and Orlagh Keane, Source out of home.
Repak are celebrating their twenty year anniversary. We have created an identity to mark the event. The logo was constructed using the Repak chevron graphic and utilising the Repak colour palette in a circular format to reflect the various aspects of recycling. This version of the logo is being used across all Repak communication assets such as Stationery, Social Media, Digital and Advertising.
Marketing Network has developed 48 and 6 sheet posters for Aircoach with a campaign line of ‘Frequent Flyer’. The creative was developed to showcase the frequency of journeys from Belfast and Cork to Dublin Airport by Aircoach. The visual shows a coach travelling at speed using a time-lapse technique to give it additional impact. The image was shot by Irish photographer Paddy McGrath who specialises in auto photography. The campaign was also used at T1 and T2 using more targetted headlines like Belfaster, Quicklee and Dubl Quick to reinforce its intercity routes.