Growing up on small farms, the team at Glenilen Farm were raised to be conscious of their social responsibility and impact on the environment. They wanted to encourage families and children to do their bit to care for their small corner of the world.
We worked with them to create a series of 12 activity sheets for the inside of their kid’s yoghurt packs. Each activity sheet is packed with sustainability-related fun facts and kid-friendly activities, giving these recyclable packs an added purpose. Children also have the opportunity to win an Eason voucher every week.
The campaign was also supported on social with a range of videos and specially created animations.