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Keelings launched their Berry Breakfast Time campaign in September with a range of activity across the month, aiming to make breakfast time tasty, easy and enjoyable for families.

The month-long campaign, launched in early September and included a range of digital, PR and advertising activity.

A flash label was designed to promote the activity on-pack, with a range of Point of Sale materials in Supervalu stores, encouraging people to add some delicious berries to their breakfast and to try out some of Keelings berrylicious breakfast recipes available online at keelings.ie.

A targeted media drop was developed to support the range of activities happening both instore, online and in the media, sharing the message that having Keelings berries for breakfast is easy, tasty and fun.

The integrated campaign saw a range of social media activity, utilising the broad range of breakfast recipe videos that we have developed over the years. These videos were promoted on social media whilst also being pushed out across VOD.

Further to this we secured 2 media partnerships, the first of which saw Keelings partner with Today FM’s Ian Dempsey Show giving away an amazing €10,000 to one lucky primary school. To ensure cut-through a photocall was arranged to launch the competition with Ian Dempsey and David Keeling. The competition ran for a week, where each day one lucky child was selected to come on air and share with the nation why their school deserved a visit from Keelings and the Ian Dempsey Show and how their school could benefit from €10,000!

The winning school was Bishop Foley Memorial School, who will receive a visit from both Keelings and the Ian Dempsey Breakfast Show who will broadcast live from the school on the day, and most importantly a cheque for €10,000!

Keelings also partnered with Virgin Media to offer Ireland AM viewers the chance to win a €250 voucher every day for a week with one lucky winner scooping a grand prize of a €1,000 voucher.

Celebrity chef, Sharon Hearne-Smith, was also on hand to provide Ireland AM viewers with a delicious and convenient Baked Berry Breakfast Crumble recipe that the whole family could enjoy. Again showcasing that breakfast can be tasty, easy and enjoyable for families.

September was a busy month for Manor Farm as 22 volunteers travelled to Haiti, from both Manor Farm Ireland and from the company’s Scandinavian Plc Scandi Standard, to help build additional chicken coops with charity partner Haven. Manor Farm have raised over €300,000 for Haven charity since 2015 and have helped to build almost 40 chicken coops, helping the local communities to become self-sufficient.

To create more awareness and support for the incredible work done by Haven, we activated an integrated brand campaign. First off, the creative team developed the Haiti 2019 lockdown which incorporated the 3 volunteer countries within the Scandi Group as well as the charity partner Haven, within a heart shape created from 2 hands, showcasing the giving nature of the campaign. This lockdown was utilised across all branded material that we developed including signage, flags, clothing and brand collateral for the trip.

The The PR Team Team developed a photocall with Manor Farm CEO, Ado Carton and new Haven ambassador, Alan Quinlan, at Sean King’s farm in Cavan, to celebrate Manor Farm’s trip to Haiti for the second year running.

The campaign was brought to life for consumers, across Irish retailers and independent butchers, with a Bringing Hope to Haiti on-pack label promoting that 10c from every Manor Farm purchase would be donated to Haven.

The campaign was supported across digital with a dedicated ezine and posts across Manor Farm social media platforms throughout the month, culminating in a full Haiti takeover on social media, documenting the volunteers work throughout their trip.

Marketing Network developed a Radio commercial for Tilestyle to support their Porcelanosa sale running this September. Porcelanosa is a quality producer of bathrooms, tiles, stone and wood. The radio commercial had to reflect a strong sales message along with keeping the values of this upmarket Spanish premium brand.

The new Aircoach student campaign focuses on their 24 hour service. Students have busy lives 24/7, so the concept is based on the tagline – Your day never stops. Neither do we. The POS features students in four different scenarios. The images have a rotoscoped rendering which gives them a contemporary look and feel. The campaign is being showcased on POS, print, digital and social media. The campaign was devised to run around freshers week in UCC and Queens University.

June has been a busy month for our creative team, here are some of our favourite designs…

Eircode: Consumers Embrace Eircode

Hüfi: Out of this world

Keelings: A taste of Bloom

Everest: Fast Food

Keelings returned once more to Bord Bia’s Bloom for the 13th year, since the inaugural event in 2007, and for the second consecutive year, they raised funds for charity partner, ISPCC Childline. A magical addition this year included the Keelings ISPCC Childline Fairy Tree, where each donation made, gifted a ribbon, allowing children to leave a positive intention on the Fairy Tree, as well as raising money for an amazing charity.

The well-known ‘Love to Grow’ tunnel was transformed into the ‘Keelings Sensory Symphony’ tunnel, designed by Murphy + Sheanon, landscape architecture and horticultural practice. It was an inspirational experience of fun and exploration through taste, smell, touch, sound and sight, including insects, their ‘Friends from the Farm’, together with plants, patterns, and colour palettes to create the optimal growing environment.

Keelings’ experts were on hand to offer useful tips, throughout the weekend, and families were also invited to create nectar-rich seed bombs to throw or sow in their own family garden.

We kicked off this year’s campaign with PR and social media activation across print, broadcast and online media channels. We held an outdoor broadcast with Ireland AM, which aired live from the Keelings stand and tunnel at Bloom, and included an interview with ISPCC Supporter Síle Seoige, Keelings CEO, Caroline Keeling, Marketing Director Conor Kilduff and Keelings Senior Grower Denis Kenny.

TV cook and online food influencer, Sharon Hearne Smith did a live cooking demo from the Keelings stand and a live walkthrough of the Keelings tunnel was aired, showcasing the breathtaking tunnel. Check it out here!

We secured extensive coverage for Keelings at Bloom this year in the lead national broadsheets, RTE radio, online and regional print; plus social media influencer engagement.

Repak’s Team Green is back for 2019 and this year, building on its success in 2018, the team is growing. Once again we are using prominent Irish athletes and public figures including Paul & Gary O’Donovan, Paul McGrath, Roz Purcell and Bobby Kerr, along with Anna Geary joining Team Green for 2019. This year we aim to focus more on demonstrating good recycling practice as well as showing the difference we can all make if we play our part.

The campaign features across multiple media platforms including large format outdoor (Luas Internal and External, Luas Columns, 6 sheets, Dublin Bus wraps & t-sides), outdoor digital (DX screens in high footfall shopping areas including Swords Pavillions, ILAC and Dundrum Shopping Centres, Dpods, iVisions, Tallaght Escalator Ribbon) as well as radio, press, digital and social partnerships supporting the outdoor. A range of video assets has also been created for VOD and display.

Great Outdoors moved from its iconic Chatham Street store to South Great George’s Street in May.  

We launched this re-location with PR and social media activation across print, broadcast and online media channels, supported by 98FM advertising and 98FM Thunder sampling.

Fitness lover and fashion guru, Vogue Williams opened the new store and MC’d an evening of style, music and adventure, presenting a Great Outdoors fashion showcase of the wide variety of outdoor apparel brands available in store, from mountains to the sea and everything in between!

Guests were also virtually transported to experience the outdoor extreme challenges of Mount Everest and Angel Falls through virtual reality (VR).

Great Outdoors was first opened in 1976.  Current owners Ken Costigan and Derek Moody, two fresh-faced outdoor enthusiasts embarked on their journey with the iconic Irish retailer in 1987 and were christened The Saturday Boys.  Ken and Derek took over the business in 2011 and they are taking the store on its biggest journey yet. The retail store may be moving, but Great Outdoors will always remain true to its roots and keep the customer top of mind.

Keelings celebrated the arrival of their First Irish Strawberries of the season with a ‘First Harvest Festival’ at their Farm Shop. The 2-day event was free to attend and launched the second year of Keelings support to ISPCC Childline, with ISPCC volunteers on hand throughout the weekend to collect donations for the very worthy charity.

The event was advertised via the Keelings Social Media platforms and with Robbie and Claudine Keane on hand, there was a huge amount of media coverage from print, to online and radio. The First Harvest Festival was also promoted through a week-long partnership with 98FM, who also brought the Big Red Bus for a live OB from the festival.

All weekend long, little growers and their families visited the Keelings Farm Shop where they could plant their own strawberry plants to bring home with them, make seed bombs to help the bees in their own locality and attend talks on topics such as growing, bees, wildflowers and cake decorating. There was also a range of giant garden games, inflatables, face painters and a balloon artist to keep the entertainment levels high, with every visitor receiving free Irish Strawberries and cream on arrival.

The Keelings First Harvest Festival also launched the month long on-pack promotion with 10c from every pack of Keelings berries sold over the following 4 weeks going to the ISPCC Childline. This promotion is activated in all major retailers with a range od Point of Sale encouraging consumers to purchase promotional punnets of Keelings berries in aid of the children’s charity.

Everest Snacks recently hosted a breakfast event at Trinity College Climbing Wall to celebrate the launch of their new Protein Snack bars. The event, which was hosted by Niamh Cullen featured an inspiring Irish panel, including Joe Canning, John Burke, Dee Fitzgerald and Seamus Lawless.

Sharing both their highs and their lows, the panel also gave advice to the room on how best to #ReachYourPeak if there is something you want to achieve – no matter how big or small! Many guests felt inspired enough to even try their hand at climbing the wall which was open to all in attendance.

Showcasing the benefits of our fully integrated service, we maximised brand cut-through with a range of media partnerships, social media activity and press coverage. We were delighted to welcome Spin 1038, Maximum Media, The Goss.ie and Xpose down on the morning, as well as a number of other media publications.

The message that Everest Snacks, a young, Irish brand, want to help you #ReachYourPeak shone through and was hard to miss across social media channels the morning of the event. The event also featured across a range of both print and digital media outlets over the following days.

Even though the event was invite only, passers by also got to soak up the atmosphere with the Spini’s sampling product and sharing the message with passers by outside Pearse Street Train Station!

Check out the event here, as seen on Xposé

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