Facebook has released an update to their News Feed preferences which allows users to dictate which Pages/Friends content they see first. How does this affect my Business page, I hear you ask? Before this feature Facebook showed you the stories using an algorithm which tracked the Pages and People you…
For the past week or so, we have been monitoring Google new algorithm dubbed “Mobilegeddon”. Speaking at the e-commerce exhibition in Dublin last week, Google’s Denise Browne discussed how this update will hinder the SEO of websites that are not mobile friendly/responsive. The primary reason for this is because of…
IEDR has announced that 91% of Irish SME websites cannot process sales online, according to new research published today. The initial findings of research commissioned by IEDR, the company which manages Ireland’s .ie domain registry, finds that the vast majority of Irish businesses are not equipped to take and process consumer sales online. The…
Ireland is seeing a slow paced return to growth and with most organisations having downsized between 2008 and 2011, the reality was that lots of good marketing talent was disposed of during that time. The bean counters took a machete to the cost base and marketing and training were the…
1. Have a clear and precise vision that is simple to articulate internally 2. Set realistic SMART goals and get internal buy-in 3. Be transparent with your team to ensure their continued focus 4. Find time to work ‘on your business’ not ‘in your business’ 5. Measure and evaluate on…