Repak are celebrating their twenty year anniversary. We have created an identity to mark the event. The logo was constructed using the Repak chevron graphic and utilising the Repak colour palette in a circular format to reflect the various aspects of recycling. This version of the logo is being used across all Repak communication assets such as Stationery, Social Media, Digital and Advertising.
Marketing Network has developed 48 and 6 sheet posters for Aircoach with a campaign line of ‘Frequent Flyer’. The creative was developed to showcase the frequency of journeys from Belfast and Cork to Dublin Airport by Aircoach. The visual shows a coach travelling at speed using a time-lapse technique to give it additional impact. The image was shot by Irish photographer Paddy McGrath who specialises in auto photography. The campaign was also used at T1 and T2 using more targetted headlines like Belfaster, Quicklee and Dubl Quick to reinforce its intercity routes.
Naughty or Nice? It’s a simple question and it’s the question Repak was asking people this Christmas. Christmas is a busy time for waste collection agencies across the country as the amount of waste created increases with people discarding tons of packaging, wrapping paper, bottles and cans over the festive season. Repak wanted people to look at their recycling habits over the Christmas season and reward those who had been Nice and try to help anyone who’d been a little naughty improve in the new year.
We felt it was important that the message of the campaign should be presented in a friendly and non-judgemental way and that this could be best accomplished through the use of illustrated characters representing Naughty and Nice. After we had decided on the basic appearance of the characters we commissioned illustrator Chris Judge to bring the characters to life.
The main focus of the campaign was to drive engagement on the Repak Facebook page. This was done through a series of homepage takeovers on the Sunday World, The Independent and Mummy Pages with over 1,000,000 impressions and over 10,000 direct interaction. By clicking on these people were brought to the Repak Facebook page where they were invited to participate in the “Naughty or Nice” quiz where they could find out about their recycling habits and how to improve them. People who achieved a perfect score were entered into a draw to win a €200 for all voucher. Over the course of the campaign over 1,700 people entered the quiz and likes on the facebook page grew to over 30,000
In addition to the homepage takeovers and the Facebook competition, the campaign was further supported by a dedicated microsite on mummy pages running an additional competition and downloadable PDFs offering a range of tips on recycling and fun family activities.
Merry Christmas to all from the Marketing Network Group
Twitter has stepped up its advertising game by offering promoted videos to appear in users’ timelines.
The new feature comes after tests showed that native Twitter videos generated greater engagement than ever before.
The one-click viewing experience provides easily targeted content to consumers, and the pay-per-click buying model means advertisers are only charged when the video is played; although, Twitter is yet to set playing time limitations.
The new feature builds on the Twitter Amplify programme, which allows brands to reach targeted audiences beyond their followers, and provides a new analytics service enabling businesses to measure the reach, effectiveness and cost of their content.
David Regan, senior product manager for Twitter TV and Video, said: “The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.
“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and promoted video on Twitter.”