Group Companies

Advertising

Advertising during Covid-19

The Covid-19 outbreak has brought the world to a standstill. Consumers are staying at home, practising social distancing; no sitting in traffic looking at 48 sheets, no standing at bus shelters, DART stations or Luas stops before standing in a cramped space staring at internal advertising. Brands are losing their uninterrupted face time with consumers out in the big bad world. So, how do you get in front of your customers now?

Here are a few key areas you can be putting your advertising spend.

  • Assign some of your advertising budgets into Digital Advertising. People are online in their home almost constantly, be it working from home, doing their shopping, looking for tips on how to entertain the kids, looking up home workouts or just simply browsing social media. Do you have assets you can adapt for online? Do you need to tweak your messaging to fit with the current times?
  • Put some of your advertising budgets towards Video on Demand. People are spending vast amounts of time-consuming online media, including fitness classes, gardening tutorials and recipe videos. Do you have Video on Demand assets that you can roll out to your audience? Do you need to tweak your messaging to fit with the current times?
  • Radio advertising; people may not be sitting in their cars for their morning commute, but people are at home listening to the radio keeping up to date with the latest Covid-19 developments or just simply using it to keep them company for the day. We feel the average radio listenership will be up across the day, despite a potential drop in commuter ratings.
  • Do you have a database of existing customers that you can engage with? We’re adapting our e-marketing programs across the board to be there for our customers.

It’s also important not to forget about advertising post Covid-19. There’s going to be a lot of competition once this passes, so how are you going to cut through the noise?

Traditionally summer is a time that quietens down due to people checking out to go on holidays, kids are off school, etc. Will this be the case again this year? What are you doing to prepare? Will people be staying in Ireland for staycations instead of flying abroad? These are just a few considerations for post Covid-19 OOH planning.

Creative content and concise messaging are essential right now and we need to be actively prepared for the months ahead to cut through the noise when we get to the other side of Covid-19.

Contact [email protected] and and lets start a conversation.

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