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Adapting your PR strategy during Covid-19

The sudden change that Covid-19 has brought to the Irish marketplace has rocked the confidence of many businesses. There are many areas of PR that can help your business to stay afloat and even explore new outlets to promote your brand. From event management to influencer engagement, implementing an effective PR strategy will influence your reputation and connect with your target audience, even when they’re stuck at home.

Event management
The end date of the global pandemic is unclear. It is important to remember that your company won’t be the only one thinking ahead with events. Be prepared and start planning now for the second half of 2020 and even into 2021 for your event. Competing businesses will be vying for the same space. Now is the time to think outside the box for your venue location and securing revised dates.

Influencer engagement
Social media has taken on a new level of power with the global pandemic as people are limited in their consumption of media. Choose an influencer that aligns with your brand messaging. Engaging with influencers can be done through a paid sponsorship or a media drop. We have proof that advance notification of a media drop during this crisis is very effective.

We are all working together during these uncertain times so let’s help each other to the best of our abilities. Our skilled team of PR professionals are available to help you develop your PR strategy and talk through what elements of PR your business needs.

Contact [email protected] to get the conversation started.