Crisis Management & Media Relations during Covid-19
We are in the thick of a crisis unlike any ever experienced before and maintaining your company’s profile, reputation, brand values and positioning has never been more important as we navigate these unprecedented times.
Crisis management has come to the fore of media relations in recent weeks and PR counsel is invaluable. Take advice and discuss your proposed strategy. Be prepared with draft holding statements for media, stakeholders, staff and customers.
Do not fear the media. They are seeking to report on news relevant to the current agenda – that may be financial, it may be supply chain challenges, it may be seeking Government support or it may be promoting a valid and timely service. Identify your spokesperson and co-ordinate media training remotely.
Be proactive with communications internally with your employees and externally with your customers. Use this opportunity to showcase your business’ values and ethics. The reputation of many businesses will be damaged by how they behave towards their staff and customers during a crisis.
Review your communications assets internally and externally. Now is the time to audit and amend your messaging and project a coherent and positive image in these times of uncertainty and into the future.
If you need more advice on crisis management, reputation management or media relations, our skilled PR team are available to help.
Contact [email protected] to get the conversation started.