Social Media: Adapting To The New Norm Amidst Covid-19
With measures in place to keep us in the home, it’s no surprise that social media use has increased over the past month. According to Global Web Index, 45% of those surveyed in 13 markets are devoting more time to social media. This leaves brands with both a huge opportunity and a huge responsibility, to remain top of mind without sounding opportunistic or insensitive. Not sure where to start? Here are three steps you should take to adjust your brand’s social media content to the new climate.
Review your tone
Digital marketers plan ahead, but what was once in the books for 2020 is unlikely to proceed as planned. As such, it is essential to review any content that was scheduled and adjust accordingly. To do so, closely monitor social media to understand the ever-changing public sentiment and let that guide your tone when developing new content—without sacrificing your brand’s voice. If you’re a fun brand, it’s okay to still (tastefully) incorporate humour! Just keep it appropriate, and, if in doubt, err on the side of caution.
Inform your audience
Is your brand taking measures to ensure the health and safety of both consumers and employees? Be transparent. These unprecedented times are breeding grounds for anxiety, so explain what you’re doing to adapt to the current environment in order to help reduce consumers’ fears and anxieties.
Act as a resource
Be practical with your content. Do your bit to help consumers in their everyday lives where you can by providing ideas, tips, activities, and services that will calm their nerves, keep them (and the kids!) busy, put a smile on their faces, and ultimately help them adjust to this new norm.
Above all, remain flexible and adapt your content to reflect the changing consumer mood.
We’re all in this together and our agile digital team are working at full capacity across digital content generation, social media campaigns, web development and analytics.
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