We have produced a new nationwide awareness campaign for Eircode promoting usability. The campaign is featured on 6 Sheets, T-Sides, Digital and Radio. The concept promotes awareness of using Eircode by helping you order online, helping you make a delivery or finding addresses more accurately when using a phone navigation app. The outdoor campaign features three scenarios, a driver trying to locate a friends house, a van driver transporting a package and a takeway being delivered. The campaign theme highlights the fact that you can find life easier by using an Eircode.
Eircode | Usability | 30 Seconds
Eircode | Lost | 15 Seconds
Eircode | Pizza Delivery | 15 Seconds
Eircode | Find Life Easier
A 30 second TV commercial was developed to launch Ireland’s new postcode system. It featured a man trying to give a delivery van directions to his house but gets increasingly frustrated as he gets lost. It was underpinned by the line ‘Find life easier’ and was supported by an extensive print and digital campaign. A follow up TV commercial was created to show that by giving your Eircode to the emergency services they will find you faster. This ad featured actual members of the Emergency response services.