Keelings are kicking off the summer with a major national campaign offering customers the opportunity to win a week long family Staycation, anywhere in Ireland, in conjunction with Trident Holiday Homes. Marketing Network developed a through-the-line campaign that is being supported with radio advertising as well as path to purchase media including trolley handles, digital screens and security barriers. The campaign is also supported in store with a suite of point-of-sale across all retailers. We have also created video on demand content for YouTube, Independent.ie, sponsored sessions on Spotify and family-oriented sites. The competition was also promoted on the Ian Dempsey breakfast show on Today FM for one week. We also partnered with RTE’s The Today Show with celebrity chef, Sharon Hearne-Smith. Sharon created a recipe suitable for “staycations”, while telling the 200,000 viewers about the on-pack competition.
Keelings | Happy Januberry 2018
Keelings are starting off the new year with a major national campaign targeting consumers desire to start the new year in a healthy way. Happy Januberry offers consumers the opportunity to win bikes for all the family every day in January. A unique code is featured on over 2 million promotional packs of Strawberries, Raspberries, Blueberries and Blackberries.
The campaign is being supported with in store point of sale, 6 sheets, radio, in-store media including trolley handles and digital screens. We have also created promotional ads for video on demand including YouTube, Independent.ie, sponsored sessions on Spotify and family oriented sites. Partnerships have also been developed with SuperValu and Tesco to run on their digital assets. A cyclothon will take place in Dundrum Shopping Centre in support of Pieta House with live links on Today FM. Whilst Keelings Social Media will support the in-store promotion as well as offering the Keelings online community the opportunity to win bikes.