Repak 20th Anniversary
In 2017, Repak marked its 20th anniversary recognising the changes brought about in our recycling habits. To celebrate, we developed a campaign focused on what the Irish public and Repak have achieved together over the last two decades. The campaign focused on the amazing number of items recycled and lead visually by commonly recycled household items, framed by the Repak chevron. Heavily centred on outdoor, with Capital T’s, T’Sides on buses, City Impacts, Big Belly Bins, Metropanels, Commuter cards and a Luas domination, incorporating ceiling graphics and Luas straplines on both the Red and Green lines. The campaign also featured a 30-second radio ad, time sting sponsorship on RTE1 and 2FM, as well as TV3 sponsorship stings plus a digital roll out.