Plastic packaging has become the major issue facing Repak and its members in the last year. To highlight the this and encourage consumers to play their part in recycling better at home, at work and in school, we developed a campaign Join Repak’s Team Green.The aim of the campaign is to put a relatable face and voice on recycling. This was achieved through the use of prominent Irish sporting personalities and public figures, Annalise Murphy, Paul & Gary O’Donovan, Paul McGrath, Roz Purcell and Bobby Kerr.
The campaign was rolled out across multiple media including outdoor (48 sheets, 6 sheets, Dublin Bus wraps & Tsides), outdoor digital (Transvision screens in commuter hubs; Heuston, Connolly and Pearse Station, Dpods) with radio press and digital supporting the outdoor assets. The wide variety of activity catered to a geographically diverse audience, ensuring a broad reach for the campaign. A suite of video content was also developed for social and video on demand (VOD).
Repak | Repak 20
In 2017, Repak marked its 20th anniversary recognising the changes brought about in our recycling habits. To celebrate, we developed a campaign focused on what the Irish public and Repak have achieved together over the last two decades. The campaign focused on the amazing number of items recycled and lead visually by commonly recycled household items, framed by the Repak chevron. Heavily centred on outdoor, with Capital T’s, T’Sides on buses, City Impacts, Big Belly Bins, Metropanels, Commuter cards and a Luas domination, incorporating ceiling graphics and Luas straplines on both the Red and Green lines. The campaign also featured a 30 second radio ad, time sting sponsorship on RTE1 and 2FM, as well as TV3 sponsorship stings plus a digital roll out.
Repak | Schools Programme
Marketing Network developed five videos for primary schools focussing on the different types of materials used for recycling. Four different characters were created, Cormac the can for Aluminium, Bridget the bottle for plastic, Bobby the box for cardboard and Jenny the jam jar for glass. A separate video was done for contamination. Class work sheets were also developed for use in schools and lesson plan packs were sent out to teachers for use in the classroom, these were also available for download from the Repak website. Three of the videos were turned into 3×60 second TV commercials which ran on RTE and Nickleodeon.
Repak | Save our Nation from Contamination
Contamination has become a big issue for the recycling industry. We were asked to develop a creative solution that highlighted the problems of contamination in your recycle bin. An outdoor, digital and radio campaign was created showcasing the most common contaminated items you could put in your bin – these included a nappy, grass and a used pizza box. The campaign was also supported by social media and on street activity.
Repak | Change For The Better
We developed a campaign to support plastic recycling during ‘Repak Recycling Week’ under the theme Change For The Better and encouraging consumers to make plastic fantastic. The campaign comprised of a 48 sheet and 6 sheet nationwide rollout supported by radio and digital.